Thursday, August 6, 2009

THE DESIGNER



RAYA by Ratih Atindriya.

RAYA is ready to wear fashion product. Fortunately it is my first line. It is my dream making fashion inexpensive, but this doesn't mean unfashionable.

It is also my dream making Indonesian people proud wearing their own traditional fabrics, making it a trend also stylish and by doing that hopefully bringing Indonesian ethnic fabrics to the world: woven, dye, batik...you name it..we got it all.

And so I try to combine this two dreams of mine in to one label named RAYA an ethnic ready to wear. A unique, fun and free clothing line.

The clothes are more to semi-formal line, so you can wear it on a garden party or a tea party or a wedding, but you can also wear it to a mall or just taking a walk at the beach.. A day or night occasion, it's very casual and flexible.

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